Olive Young Is Now Inside Sephora: 19 K-Beauty Brands, 500+ US Stores and What to Buy
Olive Young, South Korea's biggest beauty and health retailer, now has its own curated section inside Sephora. It went live on August 20, 2026 in more than 500 US Sephora stores and on Sephora.com, and it is called the OLIVE YOUNG K-Beauty Edit. It covers 19 Korean brands and roughly 150 products, and it is the first real move in a partnership the two companies announced earlier this year.
We are a few weeks past launch day, so this is a recap rather than breaking news. But if you have been wondering what is actually on the shelf, what it costs and whether it changes where you should shop, it is worth a proper look.
Which brands are in the Olive Young K-Beauty Edit at Sephora?
Sephora's own announcement names 19 brands: Abib, Arencia, BANILA CO, beplain, BIOHEAL BOH, Cell Fusion C, FATION, FULLY, HEVEBLUE, make p:rem, ma:nyo, MENOKIN, REJURAN Cosmetics, S.NATURE, SUNGBOON EDITOR, THOME, Torriden, WELLAGE and WHIPPED. Olive Young picked them based on how they perform, how popular they are with shoppers and how much they are driving trends in Korea.
Not every store carries every brand. Sephora says the mix depends on the shelf space in each location and on whether a brand is sold online only. If a specific product matters to you, check Sephora.com before making a trip.
Look for the tag OLIVE YOUNG K-Beauty Edit in the highlights of a product page. That is how Sephora marks the items that came through this partnership.
What do the products cost?
NewBeauty's launch-day roundup listed prices for one hero item per brand, and most of them sit between about $19 and $36. Some examples: ma:nyo Pure Soybean Cleansing Oil is $20, Torriden DIVE IN 5D Hyaluronic Acid Intensive Cream is $27, Abib Airy Sunstick Protection Bar SPF50+ is $28 and the BANILA CO Clean it Zero cleansing balm trio is $32.
There are a few outliers on both ends. A five-pack of Cell Fusion C cooling face masks is $11, the Rejuran Turnover Ampoule is $52 and the THOME The Glow Signature ultrasound skincare device is $299.
Two brands were not brand new to US shoppers. Arencia was already on Sephora before this launch and Cell Fusion C had been sold on Amazon, so the genuinely fresh arrivals are the other names on the list.
Is Olive Young at Sephora worth it compared with ordering from Korea?
It depends on what you value. The big win is convenience: you can walk into a store, swatch a texture, use a familiar return policy and skip international shipping. Korea JoongAng Daily reports the assortment leans toward serums, creams and sun care, with toner pads, cleansers and sheet masks rounding it out.
The trade-off is range. About 150 products from 19 brands is a tiny slice of what Olive Young carries in Korea, and the company plans to refresh the lineup twice a year based on local demand. Shopping the Olive Young Global site directly will still give you a far wider selection.
this partnership will make the very best of Korean beauty more accessible than ever before. - Do-young Kim, EVP of U.S. Merchandising, CJ OLIVE YOUNG
Where is the Olive Young K-Beauty Edit going next?
In the US, the debut includes a dedicated Olive Young space at Sephora's Times Square flagship in New York City. Korea JoongAng Daily also reports sample pop-up trucks outside selected stores in New York, Miami and Austin from launch day.
Internationally, the plan is to reach Sephora in Hong Kong, Singapore, Malaysia and Thailand first, with more markets later this year. The Middle East, the UK and Australia are slated for 2027, according to Sephora.
This also follows Olive Young's own standalone US stores, which Korea JoongAng Daily says opened in Pasadena in May and in Los Angeles in June. Between those shops and the Sephora shelves, the retailer is clearly building a US presence on two tracks.
What should you try first?
If you want a low-risk pick, start with a cleanser, since that is where the lineup is deepest. The ma:nyo oil, the Arencia rice mochi cleanser and the beplain mung bean foam all come in under $30 in the roundup we used.
If sun care is your priority, the Abib sunstick is the standout SPF option named so far. And if you are curious about the hydration-cream crowd, Torriden's DIVE IN cream is the name most K-beauty fans will already recognize.
One more note: prices and availability can shift, so treat the figures above as launch-week numbers and confirm on Sephora.com. KBeauty Codes is an independent site with no affiliation with Sephora or Olive Young, and this post is just us keeping you posted on where K-beauty is landing.