Beauty News

Anua's Heartleaf 77% Soothing Toner is a pH 5.5, fragrance free toner built on 77% heartleaf extract, centella asiatica and panthenol, priced around $23 for 250ml. Here's what's actually in it and who it suits.

The Olive Young x Sephora K-Beauty Hall of Fame Advent Calendar costs $69 and holds 13 Korean skincare products from 12 brands, including a full-size Rejuran ampoule. It is listed as coming soon.

Seoul brand MARSHIQUE went live on Ulta.com October 18 and arrives in over 500 Ulta stores November 1, bringing its targeted wrinkle patches and eyelash serum to the US from $16 to $25.

Beauty of Joseon's Glow Serum pairs 60% propolis extract with 2% niacinamide and a touch of BHA in a honey toned serum that runs about $17 in the US and £15 in the UK. Here's what's in the bottle and who it actually suits.

LookFantastic's 2026 sales data shows Medicube's Zero Pore Pad 2.0 up 919.9% year on year and Biodance's Bio-Collagen mask up 331.5%, real purchase numbers behind two of K-beauty's biggest TikTok moments.

COSRX Advanced Snail 96 Mucin Power Essence is a 96% snail secretion filtrate essence that costs around $20.90 in the US and £27.99 in the UK for 100ml, used after toner and before moisturizer.

YesStyle's 2026 Y So Cereal advent calendar costs about US$165 and holds around 35 K-beauty and makeup items. Here is what is inside, who got early access and how fast it may sell out.

CJ Olive Young's own K-Beauty Edit curation is now stocked in 48 Sephora stores across Hong Kong, Malaysia, Singapore and Thailand, after a US debut that reportedly doubled partner brands' daily sales.

Beauty of Joseon's Relief Sun Rice + Probiotics is an SPF50+ PA++++ sunscreen built on 30% rice extract and fermented grain ingredients, priced around $18 in the US and £15.50 in the UK for a 50ml tube.

A good K-beauty routine for oily skin is a gentle cleanser, a light hydrating layer, an occasional BHA toner and a fast-absorbing SPF50+ sunscreen. Here is how to build it step by step.

A dermatology study presented at EADV 2026 reviewed 38 of the top glass skin and K-beauty TikTok videos and found 94.7% included at least one misleading claim, with most skipping any mention of skin type.

Stylevana's 2026 Advent Calendar holds 24 K-beauty products plus a bonus Christmas tree candle, priced at £164 on the UK store. Here is what is inside, from Round Lab to Rejuran.